Owings Mills, Md. -= It seems that Dale Earnhardt Jr. has stirred the red flag in a registered brand dispute of short duration with the field marshal of the Baltimore Ravens, Lamar Jackson.
The Nascar legend announced Friday on social networks that it has assured the right to use a stylized version of No. 8 and will abandon the original logo No. 8 used by JR Motorsports of Earnhardt. This decision occurred two days after Jackson filed an opposition claim to the US patents and brands office to prevent Earnhardt from placing that version of JR Motorsports of number 8 in commercialization.
“We expect the rest of an already successful season,” Earnhardt wrote on social networks.
– Give Earnhardt Jr. (@Dalejr) April 4, 2025
Jackson, who has used the number 8 since his university days in Louisville, previously registered the registered trademark “was 8 of Lamar Jackson.” His presentation had argued Earnhardt’s attempt to mark that this particular version of number 8 would create confusion among consumers.
The registered trademark review for a challenge can take more than a year. If the United States Patent and Brands Appeals Board would have denied Earnhardt, Jackson could have sued him if Earnhardt would have used it for commercialization.
This is not the first time that Jackson tries to prevent another athlete from presenting a brand recorded in this issue. In July, Jackson challenged the attempt of the Campo Marshal of the Troy Aikman Hall of Wearing “eight” in clothing and bags.
When asked about this dispute last summer, Jackson said: “We are going to keep this about football. That is noise out. We are staying with [talking about training] Camp, football, and that’s all. “