2015 was a quite large year for Hollywood and pop culture in general, and we are still feeling its impact in a whole decade later. In fact, it was so great that most studies have struggled to overcome that era of nostalgic revival and huge franchises at the top of their popularity. While we expect a new Jurassic world, another superman’s restart and the return of the fantastic four, we have to ask ourselves how much more time the entire industry can be in past glories.
In many ways, 2019 marked the end of an era. We all know what happened just after at the beginning of 2020, but the last year of 2010 also represented the end for massive IP such as game of Thrones, MCU and Star Wars … except that it was not. Despite a handful of solid efforts to start new films/television franchises in recent years, pandemic, market problems and general fear of looking towards the future have pushed Hollywood to continue depending on what is safe and Easy to market until everything is dry and dead.
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Be fair, Nothing has really left For too long if it has been a great success. This has been happening for decades, but when people talk about a ‘saturation’ of IP today, they talk about getting too fast about something good, which in turn ends in potential audiences about what they used to love. With a more implacable rhythm of production and distribution, the possibilities of spoiling some also increase. Just look what happened with the reputation of Marvel Studios in recent years or the general apathy towards Star Wars as a whole, even if a handful of D+ shows reached it large.
These are just some examples. Last year, furious: a Mad Max saga, Mad Max’s first spin-off, failed Error in cultural conversation because new generations do not care largely about the character. The same goes for the flash after it was based too much on bringing back a Batman iteration, which means nothing to the average zoomer. I’m afraid you don’t fill cinemas appealing to men and 50 -year -old nerds, I’m afraid.
In general, however, nostalgia continues to bear fruit. Jurassic Mundo Jurassic of 2022: Dominion won just over $ 1 billion despite obtain of inactivity. What is the way to guarantee fatigue? Uh, returning to the basic concepts (again) after the average fanatic simply was not consolidated by the boldest changes of Colin Trevorow with his trilogy beyond Jurassic World 2015. Will this be worth it? Probably, as the general public seems to love dinosaurs and the ‘remix with a spark again approach worked well enough for Alien: Romulus last year.
Marvel Studios’s fantastic four restart, one of the company’s priorities after Disney acquired the entire Fox library, will also arrive 10 years after the last attempt to rekindle the IP (apparently damn). They say that the charm for the third time is the charm, but Disney and Marvel are putting an additional weight in it as the MCU as a whole struggles to return to proper health despite the recent victory of Deadpool & Wolverine (another one owes to nostalgia and bring the heroes beyond their best). In this context, the environment is a retro and 100% alternative-universe They run things after the multiverse saga is wrapped awkwardly by 2027.
In another place, we have how to train the new live action version of its dragon that offers nothing new, Disney probably does the same with Snow White and Lilo & Stitch, Mission: Impossible – the final calculation that tries to put an end to the saga of Ethan Hunt (but probably not the franchise), and the Minecraft movie that arrives more than a decade late. Those are just some examples. Not everyone will be bad, but this is what the tired caves mean when they say we are in a ‘slope era’ where the IP has priority. You can find fresh ‘nutrients’ elsewhere, of course, but high concept box office successes are few and distant.
In this scenario, James Cameron’s third Avatar film (five) would be considered “fresh” in the sense that it is not working with an IP of Boomer tired or trying uncomfortably adapting a video game or a comic. Even so, the first avatar will be 16 when it opens, so we could consider the plans of nostalgic sequel now too. Of course, I love those movies and I really believe that he and his people worked incredible to stand out, but it is what it is.
I will not lie: I am quite excited for many of these, maybe for completely different reasons, maybe because I hope that creatives can inject enough life into tired stories and universes that were once much more attractive in a basic level. It is a position that is often worth it, at least for me. In addition, I am a guy ‘of half full glass’. However, I would like to be able to expect more complacent from the crowd that are totally unexpected, such as the full production of Jordan Pele or Ryan Coogler’s sinners.
Interestingly, Predator is a franchise currently positioned to tell new stories that also please the former guard after the 2022 dam and what we know about Badlands so far. There is also a small ray of hope for Star Wars with forward releases, such as a saga movie after the Skywalker directed by king or a super distant prequel that shows us the origins of the Jedi Order and how people used force for the first time . Until they happen and dare to do something thematically brave, prepare to see more x-wings and imperial remains.
As we enter the midpoint of the decade and the things unfortunately look dark worldwide, the public is likely to resort to movies and television largely for rapid evasion. After all, that is always the entertainment that thanks the crowd. But it is also important to demand that art (I do not buy the scum of ‘High/Bajo’ art ‘) discuss the problems of the present and dare to move forward, slowly but constantly, towards a better tomorrow.
The problem is that, at this time, it seems that we are drifting and trying to find out awkwardly if we are more afraid of the past or the future. As for people who take into account conventional productions tickets, they have solved everything. Your movement.
