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Call of Duty: Black Ops 6 Sets Records for “Game Pass Subscriber Additions on Launch Day,” Microsoft Says

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Microsoft boss Satya Nadella called Black Ops 6’s launch in recent days the “biggest Call of Duty launch ever,” and said its arrival created a list of “additions for Game Pass subscribers on launch day.”

Responsibility Name Info: Black Ops 6’s good fortune came amid Microsoft’s fiscal 2025 first-quarter financial earnings report, in which the company once again reported notable gains in gaming revenue , an increase of 43 percent year over year. This adds up to a 61 percent year-over-year increase for Xbox content and services revenue, even if the expansion was largely the result of Microsoft’s $69 billion acquisition of Activision Snowfall. By contrast, the company’s Xbox hardware revenue has continued to decline, at a rate of 29 percent year over year.

Microsoft’s acquisition of Activision Snowfall also helped provide more excellent news for investors, thanks to the recent arrival of Call of Accountability: Dark Ops 6. Age’s opening weekend figures saw physical sales of Dark Ops 6 dropped 10 percent in the UK compared to Modern Warfare 3, likely due to its appearance on Game Pass, Microsoft CEO Satya Nadella touted the setup on an earnings call. these days, calling Dark Ops 6 the “biggest Call of Duty release ever.”

Although Nadella didn’t provide explicit numbers, let’s say his claims, he also noted that Black Ops 6’s setup had set a “record for day one players as well as Game Pass subscriber additions on launch day.” That Game Pass metric was implemented last year, when Nadella announced that Bethesda’s Starfield had “set a record for most Game Pass subscriptions added in a single day,” indicating higher Dark Ops 6 numbers. Those numbers prove sufficient for Microsoft, given that Dark Ops 6’s Game Pass setup marked a major test for its subscription service strategy following its acquisition of Activision Snowfall, which remains to be revealed.

 

Nadella also noted that Black Ops 6’s setup had attracted the best opening weekend selection of PC gamers in the franchise’s history, a year in which unit sales on PlayStation and Steam were said to have increased by 60 percent. year after year. Dark Ops 6 developer Treyarch repeated many of Nadella’s claims about the records in a message shared on social media before including some of its own, including that Dark Ops 6 had revealed the best overall player selection, hours spent, and general suits. held over a three-day opening weekend in the history of Name of Accountability.

But how has the critics’ discomfort passed? Eurogamer’s Chris Tapsell shared his thoughts on Name of Accountability: Dark Ops 6’s “pointless, but surprisingly intimate” marketing campaign before this day, calling it a “return to form for the series, mixing in the usual and slightly unpleasant real-world set with fast-paced action, horror twists and wry charm.” We’ll get an opinion on the details of Dark Ops 6’s multiplayer later.

 

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