In the world of billionaires and equally rich teams they have, designing a state -of -the -art stage goes beyond the visual.

In the offices of the Arup architecture firm, there is a soundproof room on the ground floor with premium grade envelope and a large screen. It looks like a small theater.

“We can put a customer there and say: ‘When your team notes, this is how it will sound if your stadium roof is in this way'”, says Chris Dite, who is responsible for the company’s sports projects.

“But, if we change the shape of the roof to this, then this is how it will sound.”

The way in which the tone and intensity of the noise of the crowd change after an objective is based on project data data that the company has completed in the last 25 years.

Dite’s previous work includes the Allianz Arena used by German football giants Bayern Munich and the Gtech community stadium where Brentford plays.

“If you can sit the client in those front ranks and make them feel like they are in it, that is where you really start an emotional response,” Dite tells BBC News.

How a goal could sound at the new Manchester United stadium It is not part of the presentation given by the club earlier this week, But the design of the new land of £ 2 billion certainly invoked emotional responses.

Some questioned how realistic it was to build so high pillars from which a canvas with glass panels covers the new positions and surrounding land.

The three pillars in the impression of the artist, presented by the Foster firm and its partners, are a wink to the trident on the ridge of the Red Devil.

“Gravity still exists, unfortunately for us,” says Dite. He says that “he cannot comment on other architecture businesses”, but that AUP does not issue any public design that has not been approved by structural engineers.

“We do not want to enter the situation of showing a client or fans an image that everyone falls in love, which everyone stops.

“And then, when it comes to being a finished building, everyone says ‘well, that is not similar to the image'”.

Professor Kevin Singh, head of the Manchester School of Architecture, explains that modern construction techniques mean that many of an architect’s ideas are possible to build, although there are limitations.

Housing and infrastructure surrounding an existing stadium, particularly in a city or residential area, can limit the scope of ambitious remodeling.

Both Liverpool and Newcastle United have had difficulty expanding their reasons due to their proximity to the houses.

You can only access one stand in Luton Town through a Intercalated entrance between a long row of housing in terraces. Fans go through a tight corridor before climbing stairs with a view to neighboring property gardens.

Singh points out the way Fulham has rebuilt Craven Cottage in a residential part of western London and Everton’s new terrain in Bramley-More Dock as good examples of stadiums that “fit in their place.”

He said: “Everton feels contextual. You know he’s on the dock and he has some winks to Goodison Park,” he told the BBC. “When you saw the images of the stadium, it seemed the kind of things you would build there.”

On the contrary, he believes that Man Utd has chosen to build something surprising that he cannot be confused for any other stadium.

“It’s an iconic thing in itself,” he says. “They are justifying that type of design due to the trident.”

Singh adds: “I think no one could say that the proposal for Old Trafford is like anything else. I think avoiding anonymity was probably a key consideration.”

Dite agrees, saying how much a stadium stands out in its local area is often something that should be discussed with planners.

“Some buildings make the statement that ‘I want to be seen’ … I think the Tottenham stadium does that and certainly the images we have seen this week of Manchester show that it is a statement: an iconic piece of architecture.”

He adds: “Much of that is the client’s appetite to make a statement.”

For Singh, this goes hand in hand with the widest ambitions of a club around the brand and what message is trying to transmit on itself.

“Now we are in a world where the brand is so important … Anyone can support a team from anywhere: you can see each game on television,” he says.

“It is now a global market, so clubs are competing, you know, worldwide for fans and their attention. Therefore, they have an identity in mind and, of course, their stadium is a large part of that.”

The greats of the club and the local mayor consider that the project gives to the club the world leader that deserves.

Some fans are surprised by this exciting look towards the future, while others feel that it looks like a place of generic entertainment devoid of local connection.

Rival club fans have commented that it looks like a circus tent, an appropriate reflection of the problems suffered by The most valuable team in the Premier League – They are 15th at the table.

For Dite, no matter how much the modern stadium design now includes acoustic considerations and brand messages, the basic principles have been the same for a long time.

“It is not very different from when the colosseum was built 2,000 years ago,” he says. “That spectators really are participants who want to be part of something bigger than they themselves.

“You know how it is, when the last five minutes of a closed game are, everyone gets behind the team.

“It becomes a collective experience. You are not seeing the action, you are in it.”