Two US-based players have filed a class-action lawsuit against Ubisoft for allegedly sharing the learning data of their online pack users with Meta.
The lawsuit was filed on October 3, 2024 in the U.S. District Court for the Northern District of California, as shown on Court Listener. The two plaintiffs filed the lawsuit by and for “themselves and all others similarly situated.”
They allege that after purchasing a game using the Ubisoft package (or having access to it as a Ubisoft+ subscriber) within a year of logging into their Facebook account, users’ PII “would be captured by meta-platforms that track the pixel used by [Ubisoft]and then transferred to Meta, thereby exposing subscribers’ PII to anyone with ordinary technical skills who received that data.”
“The Video Privacy Protection Act prohibits videotape service providers, such as [Ubisoft]of sharing PII,” the lawsuit states. “[Ubisoft] Intentionally implemented and used the Pixel, which tracks user activity on [its] website and discloses that information to Facebook to collect valuable marketing data.
The lawsuit also clarified that Meta’s Pixel device cannot be placed on a site without the “knowledge and cooperation” of the site owner, in this case Ubisoft.
“[Ubisoft] “does not seek or have obtained the consent of PII users to use the Pixel to track, share and exchange their PII with Facebook,” he insisted.
The plaintiffs mentioned that their “privacy interests” had been violated throughout the state, and the lawsuit included: “This threat of harm to Plaintiffs from the continued violations requires temporary, preliminary and permanent injunctive relief to ensure that their PII is protected.” of future disclosures without due notice and consent.”
