The Pokémon Company has said it is “investigating” ways to improve its online registration process after thousands of fans were unable to register at the 2025 Pokémon Center London pop-up store.
On Wednesday, bookings went live for the annual pop-up Pokémon Center in London, with a rush of Pokémon fans trying to reserve a spot to enter the store.
However, when the event’s website went live, dozens of fans reported problems with not being able to book times for the event, and the booking website went down several times.
Another problem arose when some fans discovered a way to bypass the website’s security features and book multiple spots very quickly. Once this method was shared on social media, the site took another hit trying to accommodate all the fans who wanted to attend.
“Due to exceptionally high demand, reservation slots for the EUIC Pokémon Center pop-up store are now full,” it reads. a post on X of the Pokémon X account in the United Kingdom.
“We understand that some fans will be disappointed at not being able to reserve a place. “We are investigating ways to improve our online registration processes.”
Fans were quick to share their discontent with the reservation system, in which fans, as well as players who attended the event to compete, lost the opportunity to enter the store.
“Can you really improve it this time? Because all the glitches/errors were identical in the worlds,” one fan wrote in response.
The problem was exacerbated by the recent release of the latest expansion to the Pokémon trading card game, Prismatic Evolutions. The set, which includes cards valued at over £1000 on the secondary market, has caused the cards to sell out instantly. Fans have theorized that Prismatic Evolutions will be available at the pop-up Pokémon Center.
The pop-up Pokémon Center will be open from February 20 to 24 during the Pokémon Europe International Championships at ExCeL London.
