The Interactive CEO of Take Towo, Strauss Zelnick, says that he not only believes that AI will not lead to the loss of jobs, but believes that he could lead to greater job.
In an interview with Gamesindustry.biz, Zelnick was asked what role AI plays in Take-Two’s strategy and if there are railings that the industry needs to implement to protect.
Zelnick responded by saying that AI is just another tool, which is sure that it will not lead to dismissals and will help productivity and profitability.
“Artificial intelligence is an oxymoron, there is no such thing,” Zelnick said. “Automatic learning, machines do not learn. Those are convenient ways to explain to humans what magic seems.
“The conclusion is that these are digital tools and we have used digital tools forever. I have no doubt that what is considered today will help our business to be more efficient and help us do a better job, but will not reduce employment.
“On the contrary, the history of digital technology is that technology increases employment, increases productivity, increases GDP and I think that is what will happen with AI. I think the video game business will probably be in leadership, if not bleeding, at the edge of using AI. “
Zelnick then recognized the argument that AI can result in the infraction of intellectual properties and copyright of other creators, but added that he could not think of any other concern in addition to this.
“In terms of railings, if you mean not to violate other people’s intellectual property, hunting the poaching of their [large language models]Yes, we are not going to do that, ”he said. “In addition, if we did, we could not protect that, we could not protect our own IP.
“Then, of course, we are aware of the technology we use to ensure that it respects the intellectual property of others and allows us to protect ours. Apart from that, I really can’t think of any new railing that must be implemented. “
Zelnick is not the only CEO who believes that AI will be beneficial in the development of your company’s products. Last year, the Electronic Arts CEO, Andrew Wilson, described the transformative impact that believes that the generative AI can have on the company and in the broader games business in the next five years.
Wilson said that in the past it could take six months to build a sports stadium in the game, but last year it was reduced to six weeks, and in the coming years it could be reduced to six days.
And although FIFA 23 has 12 career cycles on how players move in the game, EA Sports FC 24 has 1,200 created with generative.
While some workers in the industry have expressed concern about the potential impact of AI on the labor market, Wilson said that developers within EA are adopting technology, which is possibly more effective when used to increase the capacities of developers instead of replacing them.
