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Some commercials for Super Bowl Lix were sold for $ 8 million, according to reports


According to multiple reports, at least 10 commercial commercials during the Super Bowl Lix in Fox have been sold for $ 8 million, according to multiple reports.

Fox reported in November that he had exhausted in the advertising points, to which he said they were “record prices,” said Fox CEO, Lachlan Murdoch, at that time. As the points decreased, the price increased, according to reports. Super Bowl ads usually increase by approximately $ 100,000 every year, but this year, the increase was closer to $ 500,000.

“What was exclusive to this Super Bowl, or this market, was that we had many more people who were not in the game, suddenly being, no, no, I have to enter the game”, Fox Sports Evp/Ad Sales Mark Evans said.

Around 123.7 million people saw the Super Bowl last year, according to Nielsen, and more than 115 million viewers saw in 2023, the last time the Super Bowl was broadcast on Fox.

Anheuser-Busch, Meta, Pepsico, Frito-Lay, Taco Bell, Uber Eats and others will compete to win the more than 120 million spectators that are expected to tune in for Fox broadcast and through the live broadcast in Tubi.

“If I learned something, we are in a period in which the live sporting event, where people and families come together to see, is much more coveted,” Evans said. “There is an escalation in the price and interest in the demand for live sports, but we are not at its peak. We still have the growth track.”

Fox declined to comment on the specific price for 30 seconds. Last year, it was a 30 second place for around $ 7 million.

Evans said that the combination of ads categories for the most part includes the usual suspects: drinks, snacks, technological companies and telecommunications. It will focus on AI in more commercial, he said, and a little more pharmaceutical companies that announce this year.

A category that is below are films promotions and streamers. Another traditionally large category for the Super Bowl, car manufacturers, sat mainly after a difficult year in the sector, with only the Stellantis Jeep and Ram brands announcing an appearance.

California forest fires in January made the period prior to the less predictable game than usual. State Farm retired from his planned advertising to focus on fires. And some other advertisers faced production delays. But Evans said that accommodations were made whenever it was done.

Advertisers are expected to begin to launch their ads in the days before the game. One of the first ads to debut was an ad for Budweiser, with a Clydesdale foal that helps make a beer delivery.

Another Anheuser-Busch brand, Michelob Ultra, also launched its announcement, which shows Willem Dafoe and Catherine O’Hara as pickleball scammers.

Hellmann’s announcement brings together Meg Ryan and Billy Crystal again for a repetition of the Katz Deli scene in “When Harry met Sally.”

The Teasers have abounded this year, from an Uber Eats teaser starring Charli XCX and Martha Stewart to Chris Hemsworth and Chris Pratt promoting the intelligent target glasses.

The Super Bowl Lix will be played at the Caesars Superdome in New Orleans on February 9, when the Philadelphia Eagles will face the Kansas City bosses.

Associated Press’s information was used in this report.



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