A new report on sponsored influence activations suggests a salary gap between male and female identification creators on all video platforms, with women who earn about 32% less than men.
These statistics come from Collabstr, which has sponsored transmissions or a video of any length in its metrics, and is based on a sample size of 2,414 games creators.
“We have seen a clear disparity in the collaborative rates between the male and female identification influencers in the game space,” said Collabstr co -founder Kyle Dulay. Gamesindustry.biz. “On average, male games influencers earn around $ 234 per collaboration, while female influential people earn approximately $ 160, that is a 32%salary gap.”
For the context, we asked Dulay if the report presented more nuanced details about gender beyond binary self -identification. “Less than 1% of our users select ‘another’ as their gender during the registration process, so there is not much that we can throw here.”
Highlighting Twitch as a platform, that salary gap is reduced a bit, according to Collabstr’s survey.
“When we reduce the approach to simply hire, the gap closes slightly, but it is still significant: Twitch streamers that identify female earn approximately 27% less than their male counterparts by collaboration,” Dulay said.
“While the playing field is slowly leveling on platforms like Twitch, the industry in general still has a long way to go to salary capital for creators.”
When asked about the wider creators trends and how the games are compared, Dulay draws attention to how the content is presented.
“Female creators tend to have a more crossed content style in which they could include more lifestyle content in their content style (fashion, cosplay, beauty, Vlogs, etc.). Most male players are completely dedicated to the niche of games and there are less crosses in other vertical content. Very often, men do not even reveal their face.
“Apart from the advertising environment (Twitch, Tiktok, etc.) there is not much difference between the way in which real collaborations are structured against other collaborations we see.”
When it comes to the gender wage gap among the creators, some factors could be working.
“Gender disparity for games influencers on platforms such as YouTube or Twitch is much lower than on platforms such as Tiktok or Instagram, and with YouTube and Twitch being popular platforms for games collaborations, it would make sense that male players can obtain a greater participation of collaboration volume,” Dulay said.
“Male creators also tend to have more focused content, where they show exclusively games, versus female creators who are not afraid to cross other vertical content (vlogs of lifestyle, fashion, cosplay, etc.), and for being so niche, men can command higher prices.
“In general, there is a macro problem that women can also be discarding their services in the face of their male counterparts.”
