Take Strauss Zelnick’s interactive chief has revealed why the editor maintains the launch date of Grand Theft Auto 6 of Rockstar, such a closely protected secret.
In an interview with Bloomberg, Zelnick acknowledged that GTA 6 fervor is “the greatest anticipation [he’s] Ever seen for an entertainment property, “but said that, although some editors reveal their publication plans” years in advance “, Zelnick would prefer” to maintain anticipation and emotion. “
“The anticipation for that title can be the greatest anticipation that I have seen in an entertainment property, and I have been around the block several times,” Zelnick explained at the end of the interview.
“I have been in all the entertainment businesses that there are, and we want to maintain anticipation and emotion.
“We have competitors who will describe their launch schedule years in advance, and we discover that it is best to provide marketing materials relatively Near the release window to create that emotion on the one hand and balance emotion with unsatisfied anticipation, “he added.
“I don’t always understand exactly well, but that’s what we are trying to do.”
As Matt recently summed up for us, Take-Two has stubbornly attached to the same “autumn” launch window not specific to Grand Theft Auto 6 since he announced it last May, despite the persistent reports of a possible delay. But there seems to be a relatively safe place in the 2025 calendar at this time: it is unlikely that GTA 6 will be launched in or during the weeks surrounding September 23, given the release date of Borderlands 4 earlier this year.
