Game publishers talk challenges of GTA 6 launch in new report: “We don’t want to be anywhere near that”

A new report stressed that the lack of a launch date of the “HAVOC” Grand Theft Auto 6 is causing among the game editors, since they try to prepare launch plans for their titles that do not put them in a collision course with the rockstar sequel that all consumption, with an executive that says: “We do not want to be anywhere near that.”

The following comments made by Andrew Wilson from EA earlier this year, which suggests that the editor would be willing to change the launch of the new battlefield to avoid GTA 6, the journalist Christopher Dring spoke with a series of industry executives to understand how Rockstar’s game was affecting his own decisions behind the scenes, with the answers he received reflecting those previously expressed by Wilson.

Speaking about the recently released The game Business Podcast, Dring shared an appointment of the head of “one of the world’s biggest game editors”, who did not want to be registered. “Rockstar games always stink a lot of money and, more importantly, time outside the market,” the executive told Dring. “We don’t want to be close to that. We are working on several different plans for our title.”

Another senior executive of a different editor shared similar feelings, telling Dring: “Even without GTA, it is immensely difficult to find free time to shine new games. Time is the real shortage for us, not money. It is difficult.”

A third senior executive, the European chief of a triple editor -and unidentified, highlighted additional concerns, specifically around the “autumn” launch window previously promoted for the launch of GTA 6 by Take -Two Interactive. “We do not want to launch just before or just after the game,” the executive explained. “If it arrives at the end of October, that means that it has to launch it early, what many people seem to be doing with the recent excess summer launch dates. Or later, which puts it against Black Friday sales.”

“If we move from 2025,” the executive continued. “What happens if Rockstar does it too? Will we have to raise our game or will we have to delay more?

Dring said that these types of considerations are “causing a bit of ravages” in the games industry, and it is not just a problem for editors seeking to launch new releases; It is likely that the arrival of GTA 6 also affects the fortune of live service games. A “Top 10 Live Service Games” developer told Dring, “GTA 6 is basically a huge meteorite and we will stay away from the explosion zone. We will fold our updates back or forward three weeks to avoid it. Of course, the problem is that everyone will do the same. Therefore, three to four weeks before or after GTA 6, you will get the live service games Sure “. “.” “.” “.” “.” “.” “.” “.”

“Obviously it will become a little messy,” Dring observed. But as he also stressed, the story suggests that the editor has good reasons to worry. Looking back at the launch of GTA 5 in September 2013, Dring explained that 50 percent of the game‘s game revenues were for the rockstar title, although it only launched in the middle of September. As for the GTA 5 launch week in the United Kingdom, the Rockstar game represented 89 percent of all games sold and 94 percent of all video games, and it is also said that the title represented two thirds of all games sold in the United Kingdom during the “explosion zone” three weeks after its launch.

Take-Two has stubbornly attached to the same “autumn” launch window not specific to Grand Theft Auto 6 from the announcement of IT last May, despite the persistent reports of a possible delay. But, as Stephen Totilo de game File said during the game‘s business podcast, there seems to be a relatively safe place in the 2025 calendar at this time: it is unlikely that GTA 6 will launch or during the weeks surrounding September 23, given the release date of the release date of Borderlands 4 earlier this year.