EA Sports to Invest $10 Million in Grassroots Projects
Electronic Arts (EA) has recently unveiled a plan to invest $10 million in grassroots football projects globally over the next three years. The project, known as EA Sports FC Futures, was announced alongside the opening of the Rocky and Wrighty Arena at Turnham Academy in South London, a facility that has been funded in partnership with the Football Foundation, the Premier League, FA, and the UK government charity that supports communities in improving their local football facilities through grants.
The EA Sports FC Futures plan aims to provide young people with access to the necessary tools and resources to pursue their dreams in football. The investment will not only focus on the creation and refurbishment of pitches but will also include funding for training accessories and football equipment such as balls, bibs, and cones. EA Sports is committed to promoting the positive future of football through this initiative.
Introducing #EASPORTSFC FUTURES, our global plan to grow the world’s game through investment in community football.
It all starts here, at Turnham Academy in London, delivered alongside @FootballFoundtn and @IanWright0.Find out more: https://t.co/w1dtuLbNNR pic.twitter.com/cJfLlU8zHj
— EA SPORTS FIFA (@EASPORTSFIFA) April 11, 2023
The collaboration between EA Sports, the Football Foundation, Premier League, FA, and the UK government charity underscores the importance of working together to support grassroots football. These organizations share a common vision of fostering the growth and development of football at the grassroots level. The investment from EA Sports will help improve local football facilities and create safe spaces for young players to hone their skills.
One of the key areas of investment for EA Sports FC Futures is the creation and refurbishment of football pitches. Many communities lack proper football facilities, and this can hinder the development of young players. By investing in the construction and renovation of pitches, EA Sports aims to provide more opportunities for aspiring footballers to practice and play the game in a safe and conducive environment.
In addition to pitches, EA Sports FC Futures will also invest in training accessories and football equipment. Young players need access to high-quality training gear to develop their skills effectively. The investment from EA Sports will help provide training accessories such as balls, bibs, and cones, which are essential for conducting effective training sessions. This investment will go a long way in supporting the development of young players and community coaches.
EA Sports has plans to launch a publicly available library of training practices later this year. The library will be accessible online and will contain training practices produced in five different languages. This resource will be a valuable tool for young players and community coaches to learn and implement effective training methods. It will provide guidance on various aspects of the game, from basic skills to advanced tactics, and will be a valuable asset in the development of grassroots football.
The announcement of EA Sports FC Futures comes on the heels of last week’s reveal of the logo for EA Sports FC series and details on its upcoming FIFA successor. EA Sports FC is envisioned as a symbol for the positive future of football, and the investment in grassroots football projects aligns with this vision. The EA Sports FC series and FIFA successor are anticipated to provide immersive and authentic football experiences.
