The BBC launches a reality show that will chart the search for a new football expert.
The winner will produce digital content for BBC Sport that will appear on television, radio, digital media and social media on programs such as Football Focus and BBC Radio 5 Live.
BBC Creator Lab is partnering with TikTok again, this time to discover the UK’s most interesting football creators. The social media platform will promote and uncover the efforts of potential contenders, as well as provide training and upskilling.
The top candidates will compete in the reality show which will be broadcast on the BBC in the run-up to the Women’s Euro 2025, while Radio 1 will also cover the twists and turns of the competition.
Fiona Campbell, BBC Youth Audience Controller, said: “This is our biggest opportunity for creators to date. A chance to work with the BBC’s top sports team and appear on some of the country’s biggest football shows. , as well as appearing on Radio 1 and a digital series.
“We’re looking forward to discovering and collaborating with the UK’s most exciting football creators.”
Alex Kay-Jelski, director of BBC Sport, said: “There can’t be many better jobs than working with the BBC football team, so if you think you know the game better than anyone else, apply. It could change your life. “
Aled Haydn Jones, Director of Radio 1, said: “I’m delighted to be collaborating with BBC Creator Lab and BBC Sport on this exciting project. It’s an incredible opportunity for aspiring football experts and I can’t wait to bring it to our young listeners.” . on the trip.”
Melissa McFarlane, Tiktok’s head of UK operations, added: “Football fandom is a vast and vibrant community on TikTok, and we can’t wait to see how a new wave of creators will bring new perspectives to the beautiful game.”
Last year’s Creator Lab saw 90 social and digital creators from across the UK take part in two-day in-person development programmes.
More details on how to apply can be found through the BBC Creator Lab, and the application window will open soon.
