Marvels’s rivals, which has been a great success for the editor Netease since its launch last year, according to the reports, almost did not reach its launch. It is claimed that the company considered canceling the project because its CEO opposed to pay Disney for the use of its characters.
That is according to a new Bloomberg report detailing the recent strategic agitation of the Axis Director of Neteese William Ding, which has included broad job cuts, study closures and a withdrawal of international investment, in the midst of a slow growth for the company and a decrease in high -line results on the results of the upper line over the last two and a half years.
It is claimed that Marvel’s rivals, who, according to reports, have generated more than $ 200 million for netease since its launch last December, was also in the Ding view before its launch. According to Bloomberg, the discussions about his cancellation arose after Ding opposed to pay Disney for the use of his popular Marvel characters, with the CEO at some point, according to reports, the artists who exchange in the designs of characters from Netease. Those efforts were finally aborted.
It is said that the decision, described as “emblematic of the abrupt changes marked by the CEO” by the sources of Bloomberg, has ultimately cost millions of dollars, although a spokesman denied the account in a statement shared with the publication, insisting on The company. He had “enjoyed a close association with Marvel” since 2017.
During the last year, the Ding change strategy has impacted multiple studies in the West. In November, for example, Biware Vetara Mac Walters announced a “pause” in operations in his world backed by Neteess, and Jar de Sparks, a first -part neteless developer founded by Halo Infinite Head of Design Jerry Hook – Hed Work In January, available to staff.
This week he also saw Netease to reduce jobs in his creative team of Marvel Rivals based in the United States, despite the significant success of the game, claiming that the decision was made to “optimize development efficiency.” He also insisted that “he has not faltered in his global expansion plans” in the midst of reports that he is downloading “as much as all” from his playgrounds abroad due to the increase in costs.
