Xbox partners with darts star Luke ‘The Nuke’ Littler to sponsor t-shirts

Xbox has teamed up with darts star Luke “The Nuke” Littler to sponsor t-shirts and is giving away prizes based on his real-life darts performances.

Xbox will partner with the darts player during the upcoming PDC World Darts Championship, which will return to London’s Alexandra Palace from December 15, 2024 to January 3, 2025.

Littler has won 10 darts trophies this season, making him one of only five players to achieve the feat. Last season, Littler finished second in his inaugural PDC World Darts Championship.

Every 180, nine-dart final or match that Littlers wins in the Championship will result in prizes for fans. Prizes include digital copies of EA Sports FC 25, Xbox game Pass Ultimate memberships, custom Xbox Series S consoles and controllers, and EA Sports FC 25 points that can be used in-game.

“I’m looking forward to partnering with Xbox and uniting two of my biggest passions: darts and gaming,” said Luke Littler. “I hope to provide fans with as many rewards as possible through my performances at the PDC World Darts Championship and help them score more with Xbox.”

Samuel Bateman, Xbox Games Marketing Lead for the UK and Ireland, said: “As a huge Xbox fan, it made sense for us to partner with Luke and celebrate his love of gaming in a way that felt authentic. We wish him every success at the upcoming PDC World Darts Championship and encourage fans in the UK to keep an eye on Xbox UK social media for a chance to win some amazing prizes, all thanks to his outstanding performances. ”.