71% of US consumers play video games, according to Circana’s 2024 Gamer Segmentation Document.
An online survey of 5,100 respondents was conducted between May and June 2024, which found that there are currently 236.4 million gamers in the US.
The highest percentage of gamers were adults over the age of 45 and were using it at 37%, which Circana said was driven by female gamers and a growing pastime on consoles.
The number of participants found among children under 12 had decreased by 6% since 2022, but was still the most notable demographic.
In terms of consumer spending, gamers spent an average of $56.20 on online game purchases in the six months of the year, and 46% of respondents said they spent nothing on products.
The report also found that American gamers spend an average of 14.5 hours a day playing video games. The average gamer uses at least three different devices, with 65% of gamers playing on mobile devices, and more than a third using a PC and a console.
“During the pandemic, we saw a rise in incidental gamers who added gaming to their routines when public activities were suspended; however, many of these gamers have since changed course as life has returned to normal. “, mentioned Mat Piscatella of Circana. .
“Despite a decline in overall player numbers, what stands out in today’s gaming landscape is that the most dedicated players have stuck around and are spending more time and money on the experience. Adapting to the new market and “More mature today will be normal and necessary to avoid another setback.”
